We achieve results through proven direct marketing strategies.

Websites, Seo, Direct Booking and more.


Web Design & Development

We focus on pleasing web design that delivers results for your short-term rental business. Our specialty is creating customized WordPress websites.

  • Strategic web design that gets results
  • Direct booking integration
  • Website conversion (migrate your website to WordPress)
  • Fast loading pages
  • SEO friendly
  • Mobile and tablet-optimized experience

WordPress Maintenance

Website care plans for serious website owners. We fully manage WordPress websites for vacation rental businesses.

  • Website evaluation & tune-up
  • Support time every month
  • Enterprise-grade security
  • Speed optimization
  • 24/7 monitoring
  • Regular updates
  • Monthly reports


Direct Booking Strategies

Are you looking for more traffic, leads, and guests? We provide on-going direct marketing strategies to help you reach more customers and grow revenue.

  • Local & Competitive Analysis
  • Content Strategy & Planning
  • Conversion Optimization
  • Search Engine Optimization (SEO)
  • Review Funnel
  • Email Sequences
  • Conversion Optimization of Direct Booking Pages
  • Tracking and Reporting

Quick Tip: Optimizing Images for Vacation Rental or Real Estate Properties

By Jim McDermott | February 27, 2021

A common question that I’ve been asked from Vacation Rental clients is regarding optimizing images for the web.  I’ve run into instances where unit pages load slowly and the most common culprit are huge property/unit images hogging up bandwidth, making the page slow to load, increasing bounce rate and worst…

Best Beach Getaways Home Page

Case Study: Best Beach Getaways

By Jim McDermott | January 31, 2021

Background Digital Redefined was approached by Best Beach Getaways for a complete site redesign including implementing our WordPress Solution for Escapia Customers.   Their previous site was struggling SEO wise because of their previous Direct Booking solution and performance mostly on the part of their hosting service. Vision and Goals Best…